How it Works

Our Thoughtful Turkey™ Kit brings a little more gratitude, kindness, connection, and magic to your family’s Thanksgiving and holiday season.

While we created Thoughtful Turkey™ with younger children in mind, kids and family members of all ages can join in. The more the merrier! These traditions are even more meaningful when siblings, parents, grandparents, and loved ones participate together.

Inside each kit, you’ll find: 

1. Gobble, Your Family’s New Thanksgiving Friend.

An irresistibly soft, 11" cuddly plush turkey designed for hugs, snuggles, and a special place in your home throughout the Thanksgiving season.

2. The Thoughtful Turkey Storybook.

A beautifully illustrated paperback book that introduces your family to Gobble and his heartwarming story, helping bring lessons of gratitude, kindness, and giving to life in a way kids can understand and enjoy.

3. A Complete Set of Conversation Cards.

36 thoughtful conversation cards that make it easy for kids and grown-ups to connect, reflect, and put gratitude, kindness, and service into practice. Pick a card whenever you’d like. There’s no right schedule, just more meaningful moments together.

4. A tradition that gives back, year after year.

Thoughtful Turkey™ was created to help families practice the values of gratitude, kindness, and generosity, not just talk about them.

That’s why proceeds from each kit purchased are donated to organizations that are important to us.

Get the Kit Organizations we support